Título de la tesis:
Experiments on the role of the number of alternatives in choice
Autor/es:
Reutskaja, Elena
Tipo de documento:
Tesis (Doctoral)
Universidad:
UPF
Departamento:
Economia i Empresa
Idioma:
Anglès
Palabras clave:
: Consumer choice; perception of variety; tyranny , elección de consumidor, percepción de variedad, tiranía de elección; sobrecarga de elección; perce
Fecha de la defensa:
10-12-2008
Notas:
Tesis dirigida por: Hogarth, Robin
Resumen: Whereas people are typically thought to be better off with more choices, large sets may lead to “choice paralysis”. This thesis explores the processes underlying the choice from multiple alternatives in different settings. First, we propose that satisfaction is an inverted U-shaped function of the number of alternatives. This proposition is derived theoretically by considering the benefits and costs of different numbers of alternatives, and validated empirically. Second, we investigate the computational processes used to make choices from multiple alternatives under extreme time pressure usin...
Valoración:
Clasificación por
